Premium Blended Whisky: How Indian Brands Are Reimagining the Blend
India has a long-standing appreciation for whisky, but the way consumers choose a bottle is becoming more thoughtful. Taste, smoothness, presentation, craftsmanship, brand story, and the occasion can all influence a buying decision. This has created an interesting space for premium blended whisky. Blended whisky has traditionally been appreciated for its consistency and approachable character. […]
